Turning Research Into Strategic Growth
ICR goes beyond data — we partner with you to drive better business outcomes through focused research, practical insights, and strategic recommendations.
Strategic Partnerships
We go beyond one-time projects — ICR acts as a strategic ally. We manage research relationships, streamline vendor communication, and ensure insights are tied to your business KPIs.
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Marketing Strategy Support
We help shape your strategy by turning insights into action. From brand positioning to market entry planning, we focus on measurable tactics that deliver results.
Retail Audit Expertise
We help you get the most out of your retail audit programs by improving quality, speed, and actionability at every stage.
Agency Coordination
We act as your liaison — managing agency communications directly to speed up response times and ensure swift issue resolution.
Data Accuracy
Our experts validate and enhance data coverage and consistency, helping you trust what the numbers say — every time.
Advanced Analytics
We apply statistical and modelling techniques to uncover patterns and insights hidden within your retail data.
Actionable Reporting
No fluff. Just focused, decision-ready outputs that help your teams move fast and execute better.
How We Work
We follow a simple, proven process to turn insight into action — from scoping and research to strategy and implementation support.
Understand
Clarifying decisions, objectives, and evidence requirements.
Research
Structured field management and quality assurance.
Strategize
Continuous monitoring and validation for data integrity.
Support
Decision-ready reporting focused on implications and next steps.
Industries We Serve
We support clients across:
Why We Succeed
ICR delivers consistent value through six key strengths — built on trust, insight, and innovation.
Strong Client Relationships
We collaborate closely with clients and regional partners — listening, adapting, and aligning with your goals.
Local Market Expertise
We translate broad strategies into local execution, ensuring relevance in every region we operate.
Continuous Innovation
We bring fresh thinking and introduce new methodologies, tools, and tech to improve every outcome.
Smart Analytical Tools
Our wide range of analytical capabilities uncovers patterns and insights that drive confident decisions.
Insight-Led Process
Our research is designed for real-world action — from survey to strategy, we focus on impact, not just information.
Senior Research Talent
ICR teams blend marketing experience with core research skill — delivering clarity at every stage.