Our Expertise
At Insight Consultancy & Research (ICR), our expertise is built on delivering rigorous research and analysis to support complex decision-making across public, corporate, and international contexts.
We combine sector knowledge, methodological rigour, and advanced analytical capabilities to address strategic, operational, and policy challenges.
Our approach integrates established research practices with modern analytical tools, including the responsible use of AI-enabled techniques to enhance accuracy, efficiency, and insight generation.
Governmental & Public Sector Projects
We have extensive experience supporting governmental and public sector entities through research, evaluation, and advisory engagements.
Our work reflects an understanding of governance frameworks, accountability requirements, and the need for evidence that can withstand public and regulatory scrutiny.
What it includes:
- Policy research and programme monitoring
- Public service performance assessment
- Stakeholder and beneficiary research
- Impact studies to inform policy and programme improvement
Corporate & Market-Focused Expertise
Alongside public sector work, we support corporate organisations operating in complex and competitive environments.
Our expertise helps organisations understand market dynamics, consumer behaviour, and operational performance to inform strategic planning and investment decisions.
What it includes
- Market and opportunity assessments
- Consumer and shopper research
- Brand and performance tracking
- Market entry and competitive analysis
Methodological & Analytical Strengths
Our expertise is underpinned by strong methodological capabilities across quantitative, qualitative, and mixed-method approaches.
Each study is designed closely with the decision context in mind, ensuring methodological fit, reliability, and clarity.
What it includes:
- Large-scale quantitative surveys
- Qualitative interviews and focus groups
- Longitudinal tracking frameworks
- Integrated analysis across multiple data sources
Use of AI in the Research Process
We incorporate AI-enabled tools within our research and analytical processes to enhance efficiency, consistency, and insight generation.
These tools are applied with full methodological oversight and human judgement.
What it includes:
- AI-supported data preparation and cleaning
- Pattern identification and trend analysis
- Text and qualitative data processing
- AI-assisted analytical modelling with human review
Decision-Focused Application
Across all areas of expertise, our work is guided by a clear focus on decision-making.
We prioritise clarity, relevance, and practical application, ensuring outputs are accessible to senior stakeholders and aligned with organisational objectives.
What it includes:
- Policy development and programme evaluation support
- Strategic prioritisation and investment planning
- Executive-ready reporting and recommendations
Closing Statement
Our expertise reflects a balance of sector knowledge, methodological rigour, and analytical innovation.
By combining experience across governmental and corporate projects with advanced research capabilities, we support organisations in making informed, confident, and defensible decisions.
What It Includes
- Sector knowledge and methodological rigour
- Analytical innovation and integrated insight
- Decision-ready delivery for senior stakeholders