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Customer satisfaction research is one of the most important research studies any company can undertake. Satisfied customers, or more accurately, loyal and "committed" customers, are a company's most important asset. Using focus groups, surveys and regression analysis, we get at the root of not just customer satisfaction, but customer loyalty and commitment.
Key Questions Answered:
- What are the primary drivers of customer satisfaction?
- What are the minimum levels of satisfaction expectation?
- Which drivers of satisfaction are below expectations?
- What value-added elements of our products or services can give us a competitive advantage?
- How well are we providing these value-added elements?
- How do our products compare with competitors' products? |