ICR Services Offered
 
 
 

ICR Services Offered



Retail Measurement Services Customized Research
Retail Audit
Census
Shelf Tracking
Product Freshness Audit
Quantitative Research
Segmentation/Profiling
U&A Studies
Concept Test
Ad pre and post test
Product Test
Satisfaction Studies
Mystery Shopping
Qualitative Research
FGDs, Mini Groups, IDIs, Triads, Ethnographies, etc…
Face to Face, Telephonic, Web based/online, etc…


 

Process



INSIGHT will plan, design, operate and report all your needs

Step 1
Research Planning
ICR Team discusses the clients’ marketing goals, and provides a research plan to assist achieving those goals.
Step 2
Research Design
ICR team designs all parts of the research project with the client: Sample Structure & design Discussion guide preparation, Questionnaire design Data collection methodology
Step 4
Research Findings & Recommendations
ICR Team provides the client with integrated solution and clear cut way forward with substantial evidence
Step 3
Reserch Operations (FW)
ICR Team conducts high quality FW with close supervision and quality control


 
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