Step 1

Research Planning

ICR Team discusses the clients’ marketing goals, and provides a research plan to assist achieving those goals.

Step 2

Research Design

ICR team designs all parts of the research project with the client: Sample Structure & design Discussion guide preparation, Questionnaire design Data collection methodology

Step 4

Research Findings & Recommendations

ICR Team provides the client with integrated solution and clear cut way forward with substantial evidence

Step 3

Reserch Operations (FW)

ICR Team conducts high quality FW with close supervision and quality control