Retail Servicing

Retail Census

The Census is the fully enumeration and information collection of retail outlets in certain pre-defined geography.

How Can Census Be used?

- Evaluation your present coverage.

- Identifying new outlets and expand your distribution.

- Planning your sales routes more effectively and efficiently.

- Launching of in-store promotions and merchandising

We can also provide our clients with the Geo-Marketing solution.


Retail Tracking

At ICR we can also provide our clients with a full Retail tracking studies such as:

- Product availability, price, exposure

- Product age

- Controlled sales experiments

Types of Research

- New Product Research: Test Marketing

- Product Research: Product Purchasing / Sample Pick-up

- Retail Research: Controlled Store Tests

- Retail Research: Distribution Checks

- Retail Research: Exit Interviews

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