How ICR Works

Research Design

How the research is designed from the outset is the single most important aspect of any research study.

It is critical that these elements – questionnaire design, sampling design, and interviewing / recruiting procedures – are done properly by someone with a good deal of experience in these areas; otherwise, you run the great risk of basing your decisions on invalid and/or inaccurate information.

ICR will design all parts of the research project with the client. Our services include:

- Questionnaire design

- Survey sampling design

- Qualitative research recruiting questionnaire design

- Qualitative research discussion guide design

Data collection methodology development, including (Telephone, mail and Internet surveying In-person intercept interviewing Focus group recruiting - difficult target audiences Executive/"C"-level interviewing ).

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