 |
|
These studies help companies to better understand their markets and uncover opportunities. This type of work is very important to undertake when needing to determine where a product or service stands relative to competitors' in terms of perceptions, and likely and actual usage. With this information you can make product, communications and/or distribution channel adjustments to improve perceptions and likelihood of purchase among your target audiences.
Key Questions Answered:
- What are perceptions and attitudes of our and competitors' products?
- Because of the intense involvement of the interviewer, the respondent is highly focused and therefore yields richer data, more to the point of the study.
- What are the trends in usage of our and competitors' products?
- What is the correlation between attitude and usage?
- How can attitudes be improved and usage of our products be increased? |
