Market Assessments and Opportunity Identification
 
 
 

Market Assessments and
Opportunity Identification



 
These studies help companies to better understand their markets and uncover opportunities. This type of work is very important to undertake when needing to determine where a product or service stands relative to competitors' in terms of perceptions, and likely and actual usage. With this information you can make product, communications and/or distribution channel adjustments to improve perceptions and likelihood of purchase among your target audiences.

Key Questions Answered:

- What are perceptions and attitudes of our and competitors' products?

- Because of the intense involvement of the interviewer, the respondent is highly focused and therefore yields richer data, more to the point of the study.

- What are the trends in usage of our and competitors' products?

- What is the correlation between attitude and usage?

- How can attitudes be improved and usage of our products be increased?


 
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